Apple has just launched the highly anticipated iPhone 12. There are already more than 1.5 billion active iPhones worldwide. With the launch of the new product, Apple is trying to penetrate more pockets and generate much higher service revenue.
Apple recently held an event to launch the latest and greatest iPhones.
This time, Apple has launched 4 new iPhones – iPhone mini, iPhone 12, iPhone Pro and iPhone 12 Pro Max.
Compared to last year’s iPhone 11 and iPhone 11 Pro, the iPhone 11 had an LCD panel while the Pro and Pro Max had OLED panels. Whereas this time, with the new iPhone 12 range, all the screens are OLED and the Pro max now measures 6.7 inches (compared to 6.5 inches of the 11 Pro Max). The iPhone 12 Pro (the smallest variant) measures 6.1 inches compared to the iPhone 11 Pro which was a bit smaller at 5.8 inches.
As with every new iPhone, this year you will benefit from the latest 5G technology, the A14 Bionic, an all-new product design (flat edges representing the design of the iPhone 5), the Ceramic Shield (stronger glass protects against drops of the phone) and the LiDAR scanner.
The iPhone 12 mini is the new entry with a 5.4-inch phone.
While the iPhone 12 and iPhone 12 Pro are 6.1-inch OLED displays and the iPhone 12 Pro Max is a 6.7-inch OLED device.
Let’s take a quick look at the prices of the iPhone 12 in Canada.
iPhone 12 price in Canada
All prices given below are before taxes and the starting price of the base variant of the phone.
iPhone 12 Mini – $979
iPhone 12 – $1,129
iPhone 12 Pro – $1,399
iPhone 12 Pro Max – $1,549
To arrive at the final price, you must add the GST/HST tax for your province, ex: 13% (ON).
Personal verdict on the new iPhone range
As always, iPhones are expensive devices, but they also last a long time (minimum 3-5 years) compared to their Android counterparts.
If you use the iPhone with the Otterbox case (Commuter or Symmetry), with a glass screen protector, you can expect a minimum lifespan of 5 years for the iPhone. (including software updates). Apple products are always worth the investment. Whether it’s iPhone, iPad or Mac. They can be expensive to purchase, but the products last a long time.
The base iPhone 12 Mini (5.4-inch) starts at $979, and including taxes, it will easily cost you over $1,000 in Canada.
So the million-dollar question remains: should you get the new iPhone 12?
The answer remains if you really need it. If you’re using the iPhone 7 or 8, it makes perfect sense to get the all-new iPhone 12.
Plus, the iPhone lineup is now quite extensive, with the iPhone XR starting at $699 (before tax) and it’s a great option to consider.
The iPhone SE now starts at just $599 (compare that with the mini if you’re looking for a smaller device).
So it all depends on what you want and what device screen you like. At the end of the day, what really matters is how much money stays in your pocket.
Last words
As always, the latest iPhones will always cost you more, but do you really need them?
Or are you okay with settling for previous generation iPhones available at excellent prices? Ultimately, a basic iPhone like the SE or XR will do the job for you. Besides, any iPhone is great with built-in iOS (software) and regular bug fixes (software updates).
Instead of spending your hard-earned money on the latest and greatest gadget, why not invest in Apple stock and make the money work for you? Especially when Apple’s next earnings call is in a few weeks, it’s important to pick up a few stocks now before they return to $130 levels.
Apple recently entered the Indian subcontinent for the first time with its online store. (All these years they used a third party to sell the products). With India’s population of over a billion and Apple’s huge potential in the smartphone space, keep an eye out for the earnings report. (maybe something similar to China even if the population is not as much).
Thanks for reading and let me know your thoughts and comments below.
